Targeting

Audience Segments

Die Hard Gamer
  • Age: 15-25 Years Old
  • Gender: Male
    Avg Session of 20min+
    Downloads both paid/free apps
  • Reach: 4.3 bil imps (per mo)
  • AvgCTR: 1.07%

Shopping
  • Age: 17+
  • Gender: Male and Female
  • Reach: 1.52 bil imps
  • AvgCTR: .88%
  • HHI: $32k

Business/Finance
  • Age: 26-59 Years Old
  • Gender: Male and Female
  • Reach: 3.14 bil imps
  • AvgCTR: 1.01%
  • HHI: $77k +

Healthcare/Fitness
  • Age: 18-57 Years Old
  • Gender: Male and Female
    Avg Session of 7 min+
  • Reach: 3.52 bil imps
  • AvgCTR: 1.04%

News
  • Age: 20-49 Years Old
  • Gender: Male
  • Reach: 3.46 bil imps
  • AvgCTR: 1.05%
  • HHI: $55k +

Sports
  • Age: 16-41 Years Old
  • Gender: Male
  • Reach: 3.32 bil imps
    Avg Session of 12 min+
  • AvgCTR: .89%

Parents
  • Age: 27-41 Years Old
  • Gender: Male and Female
    Avg Session of 9 min+
  • Reach: 1.92 bil imps (per mo)
  • AvgCTR: 1.27%
  • HHI: $88k +

Soccer Moms
  • Age: 31-38 Years Old
  • Gender: Female
  • Reach: 732 mm imps
  • AvgCTR: .92%
  • HHI: $80k

Women
  • Age: 18 Years Old
  • Gender: Female
  • Reach: 2.46 bil imps
  • AvgCTR: .93%
  • Heavily Entertainment, Shopping,
    Social Networking Centric

Teens
  • Age: 14-19 Years Old
  • Gender: Male and Female
  • Reach: 3.02 bil imps
    Avg Session of 10 min+
  • AvgCTR: .71%

Automotive
  • Age: 21-55 Years Old
  • Gender: Male
  • Reach: 2.07 bil imps (per mo)
  • AvgCTR: 1.06%
  • HHI: $50k

Social Networking
  • Age: 16-36 Years Old
  • Gender: Male and Female
  • Reach: 2.82 bil imps (per mo)
  • AvgCTR: .62%
    Avg Session of 8 min+

Travel
  • Age: 24-51 Years Old
  • Gender: Male and Female
  • Reach: 52 mm imps
  • AvgCTR: 1.07%
  • HHI: $65k +

Foodie
  • Age: 25-47 Years Old
  • Gender: Male and Female
  • Reach: 563 mm imps
  • AvgCTR: 1.21%
  • HHI: $50k +

Education/Students
  • Age: 18-34 Years Old
  • Gender: Male and Female
  • Reach: 2.61 bil imps (per mo)
  • AvgCTR: 1.01%

Entertainment
  • Age: 15-34 Years Old
  • Gender: Male and Female
  • Reach: 4.14 bil imps
  • AvgCTR: .88%
  • HHI: Various/li>

Weather
  • Age: 23-45 Years Old
  • Gender: Male and Female
  • Reach: 1.02 bil imps (per mo)
  • AvgCTR: 2.61%

Music
  • Age: 17-46 Years Old
  • Gender: Male and Female
  • Reach: 3.72 bil imps
    Avg Session of 22 min+
  • AvgCTR: 1.08%

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