How To Split Test Mobile Ads For Higher Conversions

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How To Split Test Mobile Ads For Higher Conversions

by Wendy

| Feature, News
May 23, 2013

Split testing is crucial to the success of any marketing campaign but not enough advertisers can truly say they are doing it. So before you call it quits and label your offer a failure, think again! Split testing is a very effective way of weeding out the winners but it...
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Freemium Rush, Part Deux

by rcruz

| Feature, News
April 29, 2013

The last time we visited Freemium, my colleague Phil Connelly wrote about Real Racing 3, published by Electronic Arts. Today I will be building off that momentum of Freemium. Racing Games for iOS users are the not only Freemium games on the block, it is also Second Person Shooters for...
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Mobile Advertising, SEO and Paid Search

by rcruz

| Feature, News
April 25, 2013

Ways of the Traditional (Marketer) are aging … Feed me the ways of Digital (Marketer). We can all agree that one must be able to measure how and where their budget is being spent. In this New Age of Digital, similar to medicine, Digital Marketing has several divisions. Several of...
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Smartphone Race

by TapIt

| News
February 12, 2013

According to a new study conducted by ABI Research, by the end of 2013 there will be 1.4 billion smartphones in use globally. ABI has estimated that of the 1.4 billion smartphones, 798 million of them will be running Google’s Android, 294 million will be running Apple’s iOS, and 45...
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Mobile Friday 2/8/13

by TapIt

| Mobile Fridays, News
February 8, 2013

Rumor: New iPad Mini Upgraded Early in the week sources close to Taiwan-based Apple supplier said that there are new pilots of the production of the 7.9-inch iPad mini 2. Many industry analysts believe that the refresh will be seen on newer models in the spring. Rumor has it that...
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