The “300×50” is known as the common ad banner size. TapIt!™ supports all standard mobile ad units as defined and approved by the Mobile Marketing Association:

Small banner (120×20)

Medium banner (168×28)

Large banner (216×36)

Extra-large banner (300×50)

iPhone banner (320×53)

We also support rich media, several video formats, expandable/collapsible ads, and full-page interstitials. Our rich media formats are all compatible with our SDK. If you would like more information, please contact us at 888-444-1494 or you may read HERE

More information on standardization of sizes can be found on our ad specifications page.

TapIt!™ is a leading global and independent mobile advertising platform. We are mobile focused and leverage analytics as well as our proprietary technology in order to bring success to our advertiser’s campaigns. Not all mobile advertising companies are cut from the same cloth. We feel that buzzwords like “engagement”, “reach” and “audience” are thrown around far to much, instead of more important words like “results” that should be the standards our industry should adhere to. We realize that with the current fragmented mobile landscape, “cracking the codes” that create successful campaigns is not a task for the faint hearted. For this reason, we place our focus on empowering, sharing and teaching proven methods to our Advertisers and Publishers that have created successful campaigns and revenues, so you don’t have to go though the headaches on your own. We are passionate about measureable results and performance, and that is exactly what you will get for your campaigns and from our staff.

We have both global and local partners, so no matter your experience in the mobile space or size of your company, TapIt!™ wants to work with you.

No way! TapIt!’s technology will automatically reformat your banner to customize it to fit our large database of handsets and unique specifications.

You will be provided with a personalized TapIt!™ Interface. Once logged in you will be provided simple instructions that will help you identify your target audience, create your ad copy, and set your bids. Our team then monitors and manages your ads to ensure proper functionality and efficiency.

Check out the http://mmaglobal.com/mobileadvertising.pdf

Yes! TapIt!™ provides all of our advertisers 24/7 access to our reporting dashboard. All statistics and data are reported real-time, and include all current running campaigns. We are constantly updating our technology so we can provide key data and insights to your ad campaign. TapIt!™ provides you with impressions, clicks, CTR, eRPM, and are varied by day, time, and date ranges. Whether you want to concentrate on sites/apps, location, or device. With TapIt!’s advanced reporting you can see your results – both big picture and in minute details.

TapIt!’s technology will automatically return the appropriate ads based upon our large and increasing database of handsets and unique specifications. Determined by the user agent for each ad request, TapIt!’s ad server dynamically responds with the correct ad units for each handset. So, in other words, TapIt!™ will dynamically serve the correct ad to the appropriate handset automatically on your behalf.

The best way is to NEVER STOP TESTING. Keeping fresh creatives, implementing text and images, and alternating ad copy and call to actions will be the best way to increase performance. By constantly changing and testing, you are able to see the best responses from multiple creative ads. If you would like more help or our campaign managers’ professional opinion please CONTACT us today.

TapIt!™ is an open platform to our brand advertisers and allows you to target based on your unique specifications; we have found that a transparent platform promotes an open, more productive testing environment.

TapIt!™ serves ads on a dynamic bidding system. Your CPC (cost per click) bids give you the opportunity to bid higher or lower, and determines how many impressions are served to your campaign based upon your bid price. You can bid on additional channels, add additional creatives for increased CTR’s (click through rates), and alternate targeting options for optimal results. Lastly, if you bid on a CPM, we can guarantee the volumes of traffic to your campaign.

You will be able to utilize the following options to target by geography: city, state & country, latitude and longitude.

Thank you for signing up! Your account is now being handled by our team of Advertiser Development Managers. If you need help getting a campaign going, please visit our help section HERE. Additionally, you may contact our support team in order for one of our campaign managers to assist you. We look forward to serving you!

We offer a very high level of support to our advertisers. Your dedicated advertising development managers can educate, enable, and empower you so that together we can execute the best campaign possible. For customer support issues, emailing support@TapIt.com will generate an immediate response from our team.

Yes! Your campaign is personalized for you and for you alone. No two companies are alike so why should we treat them like they are? TapIt!™ allows you to spend as much as you are comfortable with. You can control your overall account spend level and set a daily budget for all of your individual campaigns.

Yes, TapIt!’s internal team can serve multiple ads at a time so that you can monetize your campaign faster. By running multiple ads you are able to see more click through rates and track the success of each separate ad. By tracking and testing multiple creatives and varying your text, you can re-target and direct your spending towards your best performing ads.

We price ads by CPM (cost per thousand impressions) and a CPC (cost per click).You will have the capability to set your own budget for each of your campaigns; we will implement your campaign and find the best measurable results possible.

An Advertiser can select single or multiple targeting options to reach their target audience.
Carrier or Telecom Operator – Verizon, AT&T, Vodafone and much more.
Channel Targeting – Business, Entertainment, Mobile SMS, Mobile news etc
Device- Manufacturer, Model, and OS
Geographic Targeting – location-global and local

Check out our Targeting page to know more.

TapIt!™ places an emphasis on making our publishers the highest eCPM’s possible for their traffic. Some partners earn as high as $15 dollar CPM’s, while others start out lower while we optimize advertisers around each publisher’s traffic. Since TapIt!™ has unique optimization technology and a large stable of advertisers, fill rates tend to be over 90%. We are able to deliver significantly higher CPMs over mobile ad networks due to our ability of being able to leverage the right pockets of mobile ad inventory and pay top dollar for it once a campaign is optimized. Lastly, TapIt!™ is enabling new ad units, aside from Rich Media, that can yield publishers’ higher eCPM’s. CONTACT the TapIt!™ publisher team today to find out more!

TapIt!™ pays publishers after the end of each calendar month. All payments are made on net 45 terms, and payment can be made via PayPal, Pay Divvy, Check, ACH, or Wire Transfer.  Please make note that we require some sort of identification for tax purposes.

TapIt!™works with many international partners. We require some sort of identification for tax purposes. We can accept either a (1) U.S. Tad Identification Number, (2) Non U.S. Entity With U.S. Source Of Income Form W-8ECI. Download Form W-8ECI. More information , (3) Non U.S. Entity With Out U.S. Sources Of Income Form W-8EBN. Download Form W-8BEN. All these forms are rather simple and merely a formality of conducting business with any U.S. based company. If you have any other questions, you may contact our Publisher Team HERE to assist you.

There could be a few reasons for this. The very best thing to do is to contact Publisher Services department HERE, or call 888-444-1494 and ask for your account manager. We will work diligently to get it resolved within hours, and get you making money! We often find that it can be as simple as us enabling your account to be live/active for our advertisers.

Unfortunately changes to the install code may affect the behavior of the ads displayed on your sites and might have an impact on your earnings.

Yes. All API’s/SDK’s can easily be disabled.  The best approach would be to contact your Publisher Development Manager, HERE, to make sure that we have your account set up properly first.

TapIt!™ supports iOS (iPhone, iPad, iPod), Android, Blackberry, Windows.

For testing reasons, we suggest completing all of your testing with a US carrier-based IP address.