RTB enabled self-serve platform with advanced reporting & analytics
Real-time bidding (RTB) has proven to be an effective method for publishers to sell an audience as opposed to only selling available inventory. RTB has already proven to deliver higher ad revenues and increase ROI for publishers by making ad buys more efficient and effective. TapIt!’s mobile RTB platform will help publishers auction their mobile inventory to attain the maximum market value of their ad space.
Benefits of TapIt!’s RTB Platform:
- Our self-serve portal gives you access to your key performance indicators (KPI’s) and earnings 24/7
- More efficient direct buys with a new channel of demand dollars to publisher inventory
- Advanced reporting and analytics allow you to access key performance metrics to help you optimize
- Dashboard contains real time statistics and provides up to the minute reporting
- Protect your direct sales efforts with more granular control against channel conflict
With a diverse range of in-app content channels, mobile optimized sites, and global reach, TapIt!’s RTB will help you attain your desired audience by connecting you to the right people, on the right placement, at the right time. TapIt!’s RTB platform will greatly assist advertisers in retargeting their desired audiences while giving them actionable insight and helping them optimize their mobile campaigns by spending their advertising dollars where it works.