TapIt!™ delivers online advertising through MMA standard ad Units. We also offer a variety of custom units to match the needs of your brand.  Your ad can be as simple or complex as you want.  TapIt!™’s mobile ads focus on interactivity with the customer so that your brand can have the best exposure possible.

Impressions and click rates are only a small fraction of our focus. We concentrate on engagement metrics and interactivity with your audience. We look at video plays, completions, social activity, page depth, and panel interactions. We are constantly learning and testing to make sure you get real results.

Standard Banner Specifications

	Format: iPhone Optimized Dimension: 320 x 50 Color: 16 colors File size: <15 KB Format: GIF / JPG / PNG
	Format: X-Large Banner Dimension: 300 x 50 Color: 16 colors File size: <10 KB Format: GIF / JPG / PNG
	Format: Large Banner Dimension: 216 x 36 Color: 16 colors File size: <9 KB Format: GIF / JPG / PNG
	Format: Medium Banner Dimension: 168 x 28 Color: 16 colors File size: <5 KB Format: GIF / JPG / PNG
	Format: Small Banner Dimension: 120 x 20 Color: 16 colors File size: <3 KB Format: GIF / JPG / PNG

Standard Mobile Ad Units: iPhone/Android

Rich Media Ad Units: iPhone/Android Sites & Apps

In-Banner Video

Tap to Call

Ad Units by Platform

Action Capability	Android		BBerry		iPad		iPhone		Brew & Java
	App	Browser	App	Browser	App	Browser	App	Browser
Standard image	X	X	X	X	X	X	X	X	X
Tap to App Download	X	X			X	X	X	X	X*
Tap to Call	X	X	X	X			X	X	X
Tap to Maps	X	X			X		X	X	X
Tap to Web	X	X	X	X	X	X	X	X	X
Tap to Video Player	X	X	X	X	X	X	X	X	X*
Tap to Youtube	X	X			X	X	X	X	X*
Tap Internally to App	X						X
Expandable/Collapsable	X	X			X	X	X	X
Static Interstitial	X	X			X	X	X	X
Video Interstitial							X	X
Prestitial Overlay							X	X

*Available on specific carriers

Response Mechanisms

Tap to Apps

Straight to app store to start download

Tap to Buy

Place an order or purchase

Tap to Call

From banner begin a call

Tap to Expand

Expand the ad unit to a specified height
and create a high level of interaction

Tap to Maps

Straight to Google maps with specific location

Tap to Twitter

Attract Followers

Tap to Video

Implement banners to video-clips- button overlays and transparency ability available

Tap to Youtube

Straight to the specified Youtube video.